Marketing & Social Media

Breakdown of my process for creating imagery that fits the theme and practical needs of a campaign or social post. From the initial concept, I turn key ideas into strong visuals while keeping designs aligned with brand guidelines.

I make sure the design scales well and looks clear and engaging across different formats and screen sizes.

Another example of how I combine gathered elements into a single visual that brings the concept from a shared text brief to life.

For discount campaigns, I introduced a recurring animated square element to enhance cohesion across the year and make discount amounts instantly clear.